There have been several disruptions to British supply chains recently, including global freight changes, a lack of HGV drivers and the knock-on effects of Brexit. 

Unfortunately, these have driven up the cost of freight and transport globally. 

While Ickle Bubba has done everything we can to absorb as much of this additional cost as possible, we have had to make small price increases where necessary. 

This enables us to continue providing you with great quality baby products. 

We will continue to minimise the impact these changes have on our prices by monitoring the situation closely to make sure you always receive the best value possible.